Yesterday, I had an interesting conversation with a customer who stopped by to pick up a piece of equipment for their home gym. As we talked about the local gym scene, we came to a shared realization: our demographic—let’s call it the 35-50 crowd—is underserved.The gyms in our area seem to cater pri …

Imagine a healthcare system that not only treats illness but actively helps prevent it. One of the simplest and most effective ways to promote health is through regular exercise, yet many people face barriers to accessing gyms or fitness programs. Covering gym memberships as part of health insurance …

Introduction:"I’m Jose Hernandez, owner of CSM Fitness USA, and for the past four years, I’ve proudly sold BodyKore products. Over this time, I’ve come to appreciate BodyKore as more than just a fitness equipment brand—it’s a small but mighty boutique company based in Southern California that’s maki …

When it comes to strength training equipment, the Smith machine has long been a staple in gyms for its versatility, safety, and ability to support users of all experience levels. But not all Smith machines are created equal. The introduction of counterbalanced and angled Smith machines offers new ad …

Starting a fitness journey often comes with high levels of motivation and enthusiasm. But as the weeks go by, it’s not uncommon to see that initial spark fade. At CSM Fitness USA, we recognize the challenge of sticking to your fitness goals long-term and the importance of staying engaged. Whether yo …

Starting a gym is a dream for many fitness enthusiasts, but the journey from concept to reality involves more than just passion. Whether you're planning to open a boutique fitness studio or a full-scale facility, there are several critical factors to consider to set your gym up for success. Here are …